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KLÜK
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Type of project
Brand strategy & communication, Name conception, Corporate Design, Illustration
The corporate design for 'Klük - Der Kulturmost' was created as part of the module 'Cross-Media Design' in cooperation with a real customer (production of must (juice) and also cider). Storytelling starts with the name, and as finding the name itself was part of the task, a linguistic basis for the corporate design was developed.
The aim was to develop a branding for the saturated juice market that clearly emphasises the unique selling point of cider: The promotion and preservation of the (biodiversity) of the regional cultural landscape of orchards and the Upper Swabian cultural scene.
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